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What started as a small direct sales business almost 50 years ago, has now become a successful, global company that helps people live a better life in more than 20 countries. Our turning point towards a health and wellness focus happened in 1993.

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Our goal is to inspire people to lead a healthier and better life all over the world!

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As the Juice Plus+ company thrives, our Core Beliefs continue to set the tone for our success. We stand on the following principals:

LONGEVITY: Since our founding, we have focused on being good stewards of the long-term well-being of our customers, our representatives, our employees, and our partners.

AUTHENTICITY: It’s in our DNA to say what we do and do what we say in all our relationships.

QUALITY: We strive to deliver premium and sustainable products and services for our customers and our employees.

COMMUNITY: Healthy living takes more than a healthy body; it takes a community of like-minded friends with a common purpose.  We call this the Juice Plus+ Family. To do our part for those in need, we give back through the Juice Plus+ Foundation.  

SIMPLICITY: We try to make everything as simple as possible — from maintaining good nutrition to running a strong business.

BEING APPROACHABLE: We openly share our Core Beliefs and welcome feedback on our mission, products, services and our company.

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In 2013 we celebrated our 20th anniversary.  We have always put people at the centre of our business and today, the Juice Plus+ Company is at the forefront of the health and wellness industry. It is one of the most important markets of the 21st century which you can be a part of it.